Zazzle Acquires Boundless Network

Zazzle Acquires Boundless Network

Boundless Network and Zazzle Join Forces

Boundless Network and Zazzle have announced a partnership, stating that the companies have “joined forces to become the world’s premier provider of customized products to consumers and businesses.” Last year, Boundless ranked No. 18 on Promo Marketing’s top distributors list, posting a yearly earnings of $57 million. Zazzle is an online storefront where consumers can buy personalized print and promotional products, such as customized T-shirts, mugs or invitations.

“Zazzle is on a mission to give people everywhere the power to make anything imaginable, and this partnership with Boundless will only amplify our impact,” Robert Beaver, CEO and co-founder of Zazzle, said.

In a released statement, Boundless Network stated there will be no immediate changes to how Boundless or Zazzle conduct business, and Boundless will continue to operate as a separate entity.

Henrik Johansson, Boundless president and co-founder, will continue to run the company and assume the role of CEO, and Boundless co-founder Jason Black will consult in an advisory role.

“Boundless delivers value through a unique combination of creativity and collaborative technology to help enterprises realize the potential in promotions,” Johansson said. “Our alliance with Zazzle is a huge opportunity to leverage each other’s strengths, allowing Boundless to unlock even more creativity and collaboration to benefit our clients.”

“The Zazzle partnership with Boundless is a perfect marriage,” Black added. “With our world increasingly becoming much more digital and customers demanding a more technology-enabled solution, the combined entity will be very well-positioned to be a disruptive force within the promotional products industry.”

District Capital Partners acted as the buyside advisor to Zazzle.

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